It’s here y’all, and I’m honestly beside myself because I’ve been waiting for Y E A R S to get this goodness inside my home! Today marks the day that Beautycounter launches our mens’ skincare line, Counterman.
It’s easy for me to get real wordy about the need for these amazing products and just how well they work, but first a few facts about mens’ skin:
- it’s thicker
- it’s tougher
- it’s oilier
- it has larger pores and follicle sizes
Therefore, while some products work well for both men and women, it’s clear that men just have different skin with different needs. That’s where Counterman comes in to play. Not only does it cater to the needs that most men have in their skin, but it does so with safety in mind.
No overwhelming fragrance, no kitschy packaging, and free of over 1500 toxic or potentially harmful ingredients – Counterman really is the answer to every guy’s need for safe and high performing products.
So what makes Counterman different? Well, first of all we offer a sizable selection of products that men use so that every man can keep their routine how they like it. The Counterman collection includes:
- Daily Exfoliating Cleanser
- Clarifying Toner Pads
- Oil-Free Face Lotion
- Smoothing Shave Cream
- Cooling Aftershave Tonic
- Conditioning Beard Oil
- Energizing Charcoal Body Wash
- Charcoal Body Bar
Buy the products one at a time, or choose from one of our two regimens: Counterman Shave Regimen (includes the Daily Exfoliating Cleanser, Clarifying Toner Pads, Soothing Shave Cream and Oil-Free Face Lotion) OR the Counterman Beard Regimen (includes the Daily Exfoliating Cleanser, Clarifying Toner Pads, Conditioning Beard Oil and Oil-Free Face Lotion).
Another difference is the way we’ve utilized our breakthrough Sequoia Stem Cell Complex, which is key to protect skin from daily stress and help it to look and feel firmer, younger, smoother, and more radiant. I like to compare this breakthrough to the amazing Countermatch product that literally transformed my skin only a few short years ago. Now men have access to something for them as well!
Finally, these products smell INCREDIBLE – and in a safe and not overpowering way. As I’ve shared before, when you see the term “fragrance” or “parfum” on a product label, that one “ingredient” could actually be a combination of over 3,000 chemicals that don’t have to be disclosed because it’s considered a trade secret. Many of those chemicals are actually things like parabens, phthalates, and other horrible chemicals that many brands claim to be free of. However, as with all of our products, every single ingredient is listed on the website (100% transparency) and on the product box or packaging. Your skincare shouldn’t be keeping secrets.
A quick note about these products though is that while they are formulated with men in mind, they definitely work well for women as well. The Soothing Shave Cream is a game-changer for me shaving my legs, the toner pads are amazing as a prep step in my regimen, and the Charcoal Body Wash and Bar are what Nate and I both reach for in the shower. It’s hard not to love products we can both use and enjoy!
As always I welcome questions and am happy to help you find the best products for you (and now your man) from our amazing collection. Comment or email me (hsdisarro (at) gmail (dot) com anytime!